Say hello to more time and fewer headaches with WebFX’s on-page SEO services, which include everything you need to optimize and turn your site’s SEO into a revenue driver. Generally speaking, the more backlinks (from unique websites) a page has, the higher its chances of outranking its competitors on the SERPs. This means that you probably shouldn’t try to shoehorn outbound links in your content in hopes of ranking higher. In this section, I will cover some of the most important things you should look after to rank higher on the SERPs (search engine results pages) and attract more clicks to your content. If your page struggles to rank in the top 10, one of the reasons may be that it lacks the information that searchers are looking for. To find out if that is the case, you’ll need to compare topics covered by top-ranking pages against topics covered by you.

Existing Page Optimization

You can try the tool TinyPNG (it comes as a WordPress plugin too). Image files that are too big take ages to load (that can mean a few seconds in the SEO world). Therefore, you should optimize the image sizes and find the ideal balance between size and quality. To test the page speed, you can use PageSpeed Insights from Google. Besides the speed score, you’ll also get tips and hints on how to improve the site speed. They think their “link juice” will spill out to other websites and their authority will suffer.

• H1 tags are important, but they’re not the most important element on a website or in a piece of content.
• This means that your competitors who are currently outranking you are setting the barrier to entry.
• That way you get more traffic, and better quality traffic that leads to more conversions.
• Your page should not only include internal links, but other pages on your site should link to the one you’re optimizing.
• In 2014, Google announced that HTTPS has become a (lightweight) ranking signal.

Use Structured Data Markup

Furthermore, Clarity is designed to be privacy-friendly, ensuring that personal data is not recorded, making it a responsible choice for web analytics. However, you might face a steep learning curve, particularly due to its interface, as we find it quite old-school and confusing. Even though the interface is powerful, it may seem less user-friendly SEO Anomaly to beginners or those who are used to more visually guided SEO tools.

That’s why you need to add alt text to every informative image on your website. It uses a machine learning algorithm called Google RankBrain that inspects various searches and learns to satisfy the search intent behind each query. Keyword research will tell you what people are searching for (and how many of them).

The EXIF data provides search engines with additional context and relevant information about your image. Images aren’t just about web design, alt tags help search engines like Google to interpret the images on your page. On-page SEO is crucial for a successful website with high search engine rankings.

Add internal links

Off-Page SEO refers to actions taken outside of your website to impact your rankings within search engine results pages. Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add HTML meta tags to a web page. Here’s a simple explanation of meta tags SEO, with tips for adding meta tags to any website. If a shopper is won over by your product description, you need to make it easy for them to add that item to their cart.

For example if you’re writing a page that will appear on a blog internal to your website, you could use a URL slug that reflects your site hierarchy. On this page, squarespace.com/blog/on-page-seo indicates that this page lives on the website’s blog and is focused on on-page SEO as a topic. Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently. If not, look for alternative keywords that might be more achievable for your business. Page speed directly impacts both search rankings and user experience. Slow-loading pages can also increase bounce rates, lead to customers going elsewhere, and hurt your business’s bottom line.

On-page SEO, or on-site SEO, involves optimizing individual web pages to boost search engine rankings and attract more organic traffic. Failure to create content that satisfies the search intent will eventually lead to lower rankings. SEO is a general term that includes everything you need to do to improve your website’s ranking in search engines. On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.

You can’t just delete them because you’ll end up with a ton of 404 errors – and those are bad for SEO. Chances are, you’re not going to sell exactly the same products throughout the whole life of your Shopify store. If a bunch of pages show up, you’ve got a product tagging issue to solve. There are a few ways to tackle the issue of excessive blog tag pages.

Overall, the benefit of on-page SEO is that it gives you the solid foundation your business needs to increase your rankings in major search engines. No two businesses are the same, and neither should your on-page optimization strategy. The best SEO services for your brand depend on your goals, industry, and current site’s SEO rankings.