On-Page SEO: The Definitive Guide + FREE Template 2025

But searchers aren’t going to know that without reading it, so you should try to showcase it as obviously as you can on the page. There’s also a section with additional resources that explain more about on-page optimization to help you create a better SEO strategy that empowers your business to grow online. As a website owner, you’re able to control each on-page SEO factor from this on-page SEO checklist.

How to optimize on-page SEO factors

The design might be the most underrated part of content marketing. And this Search Intent optimization helped my post crack the first page of Google within a month. Specifically, you want to link from high-authority web pages to pages that need more authority. A while ago I noticed more and more bloggers writing about voice search. Sometimes you want to create something bigger and better than what’s out there.

For example, few years ago I partnered with BuzzSumo to create this content marketing study. Which doubles the number of eyeballs, links and social media shares that you get. And when you rank for that term, you’re going to get linked to like there’s no tomorrow. First, they identified a topic that bloggers and journalists tend to write about.

Beyond content: Other optimizations your pages need

For example, configure GA4 to collect users’ IP addresses anonymously and respect each visitor’s consent choices on your forms. Use tools like Google Tag Manager to track important behaviours while respecting privacy laws and proper data management. First-party data comes directly from users (with their permission) to you, making it both legal and valuable. Make sure you use a relevant anchor text and pay attention to the dofollow and nofollow tag (check source code). Create category pages for each of the main topics and link all of your content in those categories. Replace any broken links you find and add 301 redirects as required.

This includes evaluating your site’s content, structure, and current SEO performance, focusing on aspects like page load speed, content quality, and user engagement metrics. Once you’ve found your keywords, it’s time to optimize your product pages. One of the simplest ways to do that is by creating descriptive, SEO-friendly URLs for each of your product pages. And make sure your most important pages have a good number of links pointed to them. The Pro version of All in One SEO includes a handy Link Assistant. This will display a list of orphan pages and for all content, make recommendations for internal links.

Leverage Industry Glossaries for Keyword Ideas

With clear goals and checklists, you won’t get stuck on any of the site’s improvement stages. Moreover, you’ll be able to avoid your competitors’ mistakes, which will eventually lead to higher rankings, more organic traffic, and, of course, increased sales. Next to page speed, mobile-friendliness is one of the most important on-page SEO ranking factors that influences your SEO ranking. When you write your meta description, include the relevant keywords in it. It’s important to use the keywords in the meta description so your audience further understands the context BHS Links of your page.

• First, ensure that your website works correctly and that your technical SEO is up to par.
• So if you want simple ways to quickly improve SEO rankings, you’ll love this guide.
• A good site structure helps Google (and users) understand your site and navigate your content.

The title and description are shown in Google search results below each website link, so your site visitors may also read them to determine if your site offers what they want. They are not showing on your website itself – only on result pages. Remember to write unique and descriptive texts for every single page and be sure to incorporate your keywords as much as possible – but again, in a way that sounds natural.